In 2019, revenue generated by the gaming industry in Alberta was $2.7 billion. Alberta is home to 28 casinos and more than 14,000 slot machines. 'People should be aware that their attraction and sense of winning may be biased.'Īccording to the Canadian Gaming Association, 98 per cent of Canadians gamble for fun and entertainment. 'Attraction to slot machines and memory for winning can be influenced by factors other than the amount of money won on a slot machine,' explained Christopher Madan, co-author from University of Nottingham in the United Kingdom and former PhD student of Spetch. The researchers also found that people preferred to play on machines with these cues no matter how risky the machine was, and regardless of when the sound or visual effects appeared. 'Such cues are prevalent in casinos and likely increase the allure of slot machine gambling.' 'These results show how cues associated with money or winning can make slot machines more attractive and can even make bigger wins more memorable,' said Spetch. The study, led by Professor Marcia Spetch in the Department of Psychology, shows that people prefer to play on virtual slot machines that provide casino-related cues, such as the sound of coins dropping or symbols of dollar signs.
